Our brand

Potion is the first & only store dedicated to 100% natural perfumes. Our perfumes are of the finest quality and made with real ingredients by artisans who love their craft. 

Our values

1. Transparency. Our mission is to provide you with a selection of only 100% natural products. That means no hidden ingredients, no phthalates, no hormone disruptors, and no synthetics of any kind. We curate our selection carefully by talking to each perfumer and learning about their process, their ingredients, and their values so you can be informed about what you're putting on your skin.

2. Quality. We don't just want you to have safe products—we want to celebrate the luxury of well-crafted perfumes. We carefully hand-select the best perfumes we can find for their quality and craft so you no longer have to choose between a beautiful perfume and a safe one.

3. Celebration. Our natural perfumes are, above all, a celebration of nature and its beauty. Nothing makes us happier than the power of a flower to transport the imagination and evoke feeling, and few things feel more magical than the ritual of applying perfume. We believe that to celebrate natural perfumery is to celebrate the abundance of life itself.

Our story

Potion was founded by Dulma Altan after she left Google to start a business that would provide safe and natural perfumes for people like her mom who had Chronic Fatigue Syndrome and became sensitive to her favorite perfumes. Dulma is also a former yoga teacher, a self-professed bookworm, and a lover of flowers.

Trish Vawter, Potion's perfume expert and advisor, started her blog Scent Hive about natural perfumes and green beauty in 2009 to share her​ discoveries and wax poetic about her​ love of natural fragrance. Trish is also a nurse midwife, lives in the Pacific Northwest with her husband and two boys, and is an avid tennis player.