100% natural fragrances

Potion is the first and only store for 100% natural fragrances. No synthetics or hidden chemicals—only beautiful scents made of real ingredients. We hand-select our fragrances from the finest artisan perfumeries around the world so you can smell good and feel good.

Shop now

Why naturals?

They're clean. Our products are not only free of the toxins found in many fragrances, they're made of 100% real ingredients. We've done the research for you so you no longer have to wonder if "natural" really means natural.

A richer experience

They're quality. Natural ingredients are more complex and dynamic—which means a richer smell without the harshness. And what better way to celebrate the beauty of nature than to wear it on your skin?